Formally the Cadillac Motor Car Division, is a division of U.S.-based General Motors Company (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxuryfield within the United States. In 2012, Cadillac's U.S. sales were 149,782 vehicles.
Cadillac is among the oldest automobile brands in the world, second in America only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company in 1902, almost 9 years before Chevrolet. It was named after Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.
By the time General Motors purchased the company in 1909 Cadillac had already established itself as one of America's premier luxury carmakers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for theAmerican automotive industry.
Cadillac was the first American car to win the Royal Automobile Club of England's Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.
Founding
Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between Henry Ford and his investors, Ford left the company along with several of his key partners in March 1902. Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company's assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who founded Detroit in 1701.
First automobiles
Cadillac's first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a 10 hp (7 kW) single-cylinder engine. They were practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on 17 October; in the book Henry Leland – Master of Precision, the date is 20 October; another reliable source shows car number 3 to have been built on 16 October. Cadillac displayed the new vehicles at the New York Auto Showin January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors.
Notable events
The Cadillac Automobile Company merged with the Leland & Faulconer Manufacturing forming The Cadillac Motor Company in 1905
From its earliest years, Cadillac aimed for precision engineering and stylish luxury finishes, causing its cars to be ranked amongst the finest in the United States.
Cadillac was the first volume manufacturer of a fully enclosed car in 1906. Cadillac participated in the 1908 interchangeability test in the United Kingdom, and was awarded theDewar Trophy for the most important advancement of the year in the automobile industry. In 1912, Cadillac was the first automobile manufacturer to incorporate an electrical system enabling starting, ignition, and lighting.
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